New Baby Shirts

New baby shirts for parents running on four hours of sleep and a lot of goodwill. These say the honest thing about the newborn months rather than the greeting-card thing — which lands better with people currently living it.

A new baby promotes everyone at once, so the collection covers new mom and new dad shirts, new grandma and grandpa announcements, and baby shower gifts for the whole welcoming committee. Pregnancy announcement shirts, hospital-visit photo material, and honest humor for the blur. It gets a knowing laugh from every parent who reads it.

Sleep is temporary. The shirt is machine washable.